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Drocco, Guido

Guido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in Architecture at the Polytechnic of Turin (Politecnico di Torino). He performs professional work in the field of Architecture and Industrial Design and is active in Turin. Since 1996 he has been a lecturer in Architectural Design at the Faculty of Architecture at the Polytechnic of Turin.

Most of the products, he created with Franco Mello.

Franco Mello was born in Genoa in 1945. He lives and works in Turin and Spineto Scrivia. Mello works in design, packaging, graphic design, publishing and art. In 2004, he created the “DOG Design” collection. He has edited books on art and designed catalogues and posters for numerous artists from Arte Povera to the Transavangarde, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio. He teaches “Industrial Design for Visual Communication” at the Polytechnic of Turin.

What was eventually to become Gufram was born at the beginning of the 1900s as an artisan company specializing in chair manufacture.  Between 1952 and 1966, the company transformed its production from classic to modern, culminating in a name change to Gufram in 1966.  Open to collaboration with artists, architects and designers, Gufram became a cultural and successful commercial enterprise.

Since 1978, Gufram has been operating successfully in the Contract sector, designing seats for cinemas, theatres, auditoriums, conference halls, multipurpose halls, hotels and university lecture rooms, with a significant range of products strongly characterized by Italian design. The fundamental elements of the Gufram philosophy are research, innovation, quality and design.

Second Hand: about 50% online;
Collectors Items: about 25% online;
More information by mail.

Frequently copies or copy parts are added to the original Modern Classics and are offered as all genuine. Make sure to avoid disappointment and buy with a bonafide dealer.

Over almost 30 years BeBoB is an organization, founded as a foundation out of caring about the 20th century design in combination with recycling. BeBoB follows minimum allowed list prices or less in new classics and 
collects over the years good  industrial design objects as well as collectors items, which got sold for fair prices. BeBoB works as green as possible,brings a minimum of 10% of the profit to charity and is not focused on maximum profit money-wise and for that a good partner to deal with. 

Second Hand: about 50% online;
Collectors Items: about 25% online;
More information by mail.

New : list-price, discount often starts from 10% and if you trade products you get an extreme good price.
Vintage / Bottom End ; mostly 35% to 65% of the list-price, often redone by our atelier. We offer excellent service on a beautiful location. And ... we'll  try to find solutions in case you end up with any trouble with your purchase.
Collector's Items ; early produced products, more expensive but also a better investment.
We can find almost all Design Classics on request.

Second Hand: about 50% online;
Collectors Items: about 25% online;
More information by mail.

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