20th Century Icons & Props / BeBoB Amsterdam / Casey Godrie Design & Consultancy based in Amsterdam - Ibiza - Bali

Schuitema, Paul

Schuitema, Paul

Geert Paul Hendrikus Schuitema (February 27, 1897 in Groningen – October 25, 1973 in Wassenaar) was a Dutch graphic artist. He also designed furniture and expositions and worked as photographer, film director, painter and teacher for publicity design at the Royal Academy of Art in The Hague.

Schuitema studied at the Academy of Visual Arts in Rotterdam. In the 1920s, he began to work on graphic design, applying the principles of De Stijl and constructivism to commercial advertising. Along with Gerard Kiljan and his famous colleague Piet Zwart, he followed ideas pioneered in the Soviet Union by El Lissitzky and Rodchenko, in Poland by Henryk Berlewi and in Germany by Kurt Schwitters.

During his employment at the NV Maatschappij Van Berkel Patent scale company in Rotterdam, Schuitema gained recognition for his original designs of stationery and publicity material, often using only the colors black, red and white and bold sans serif fonts. From 1926 on, he started working with photomontages, becoming one of the pioneers of this technique in the field of industrial design. Even though he was a convinced socialist and often designed leftist publications directed at industrial workers, Schuitema also worked for major companies, such as Philips.

BeBoB was founded with a focus on recycling and started as a foundation, not profit-based.
For almost 40 years, it has specialised in collecting and selling midcentury design, focussing on the right matches more than how to get the best profit.
BeBoB charges reasonable prices for vintage and collector’s items.

Vintage Prices are approximately 35% to 65% of the new-to-order price, if items are still new in production. If not anymore in production they become collectibles.
Collectibles are also the original pieces from the design period of the items, which are still in production and are more expensive, but often a good investment out of scarcity.
BeBoB charges reasonable prices for vintage and collector’s items.

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